As the original Marketo Co-founder, and Founder of Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM), revenue team alignment and customer experience (CX) to create a new model called Account-Based Experience (ABX).
In this session, Jon shares practical, proven techniques from the just-released “Clear and Complete Guide to Account-Based Experience, focusing on how companies can improve pipeline, growth and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.
After viewing this session, you will be able to:
- Implement account-based best practices from leading practitioners;
- Use data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle; and
- Practical takeaways to take ABX strategy and really drive it home successfully across your revenue team.