Consumer goods companies are increasingly using artificial intelligence to automate marketing copy, streamline design, and optimize campaigns. A new study from Adobe, which surveyed 1,000 U.S. consumers in March 2025, found that AI-driven branding strategies are influencing shopping behavior, including impulse purchases.
Color, specifically, is key. Sixteen percent of consumers say they notice a brand’s color scheme before anything else, and half admit to choosing one brand over another based solely on color.
There’s one constant in Adobe’s findings — blue stands out as the most trusted brand color. Blue was the most likely color to trigger impulse buys (31%), followed by black (28%), gold (27%), red (26%) and silver (26%).