Want to learn how to tap into emotional marketing for your own campaigns? Click the link for the blog: https://clickhubspot.com/9mm
In 2004, Dove faced a huge problem. While their product was getting better, the brand had become synonymous with “soap.” So they set out to change that by telling an emotional story about real beauty. The campaign became one of the most successful in advertising history. Watch this video to check out how they did it.
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