With 84% of patients using both online and offline resources to research hospitals, the first impression your brand makes can significantly influence their choices.
While the quality of care you provide shapes patient satisfaction, your branding strategy is what gets patients through the door in the first place.
In this article, we’ll list 10 steps to creating an impactful healthcare branding strategy, discuss its importance in this ever-evolving industry and offer actionable tips for navigating common obstacles.
Let’s transform how patients perceive and connect with your healthcare organization.
With 61% of U.S. adults looking for medical information on the internet, you can follow the latest branding trends to create memorable, empathetic and informative experiences that engage existing clients and attract new ones.
Below, we’ve compiled a step-by-step guide to effective branding in the healthcare industry, based on their market impact, consumer trust and long-term ROI.
Step 1. Understand Your Target Audience
Only 42%of …