ActiveCampaign’s Customer Evangelist, Tim & Community Manager, Molly answer a question about abandoned cart functionality from the ActiveCampaign Community!
A member of the AC community asks, “Can you target ads you run on Facebook to your ActiveCampaign Database?”
To answer — Tim and Molly break down the ActiveCampaign | Facebook Custom Audiences deep data integration. You’ll see how you can set up your ActiveCampaign and Facebook Ads accounts so that your ActiveCampaign contacts automatically get added to the correct Facebook Custom Audience you have set up.
Using automation, this process takes place without any manual work — contacts are added to your custom audience at a time that you specify, and removed if they make a purchase or no longer show any interest. This way, you’re never wasting advertising dollars by showing ads to people who don’t need or want to see them!
This is a segment from our live show Growth Decoded, where we demystify the customer experience to grow your company — one topic at a time! To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events/growth-decoded
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