ActiveCampaign’s Customer Evangelist, Tim & Community Manager, Molly answer a question from the ActiveCampaign Community!
A member of the AC community asks, “Has anyone used lead scores for direct-to-consumer? I’m confused about how I can apply this to my direct-to-consumer store. What I’m trying to do is score our purchasers in different segments and give them certain points.”
To answer, Tim and Molly break down how you can use automated Lead Scoring to segment your contacts and customers, as well as prioritize your leads for follow-up and other communications — at all points in the customer lifecycle!
This is a segment from our live show Growth Decoded, where we demystify the customer experience to grow your company — one topic at a time! To sign up for updates on future episodes and get exclusive content, visit:
https://www.activecampaign.com/events/growth-decoded
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