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Entrepreneurship

Google Brings Ads to AI Mode [Video]

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March.

AI Mode is designed to handle more nuanced or complex questions than AI Overviews, which generates quick summaries at the top of search results.

Google said Wednesday at its annual Google Marketing Live event in Mountain View, California, that it will start testing ads on the platform.

“With AI Mode queries being almost twice as long as traditional search queries, there’s this expansive opportunity to introduce advertisers—and put them in front of consumers in places where they’re open to discovering new things,” Dan Taylor, Google’s vp of global ads, told ADWEEK.

In an example shared by Google, a user goes to AI Mode to search ‘how to build a website for a small business with limited resources.’ 

In this instance, the user might receive “a comprehensive response with a step-by-step guide guide, tips and tricks on how to choose a product, …

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Entrepreneurship

The Secret to Increasing Customer Success Metrics (How HubSpot Trained Millions) | Chris LoDolce [Video]

For more insights to supercharge your customer success, check out this FREE masterclass with top experts from HubSpot, Salesforce, Later, and Active Campaign here 👉 https://thnk.cc/3qO4AnRWe spoke with Chris LoDolce, former director for HubSpot Academy and current founder of SaaS Academy Advisors, to share some of his trade secrets to increasing not only customer success but acquisition and scaling too. The short answer is customer education - but, most companies are getting it wrong. Watch the video to find out the 7 pillars you need for strategic success. Learn more about Christ at: https://www.saasacademyadvisors.com/Create your own online courses at: http://thinkific.com/Visit our blog: http://blog.thinkific.comAnd follow us at:https://www.linkedin.com/company/thinkifichttp://www.instagram.com/thinkifichttp://www.facebook.com/Thinkifichttp://www.twitter.com/thinkific

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Entrepreneurship

PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()

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Entrepreneurship

MK 221 - Sports Marketing from an International Perspective [Video]

The course will delve into the key elements of marketing as they apply to sports, including branding, sponsorship, fan engagement, digital marketing, and event promotion. It bridges the gap between general marketing theories and the specialized practices needed in the sports context. Students will learn how to effectively market sports entities (teams, leagues, athletes) and how to leverage sports as a platform for brand promotion.