Face-to-face is a culturally-vital form of business communication in the Middle East, which means attending a trade event is a natural way of having hundreds of personal business interactions and starting new business relationships. How else can you have so many targeted sales meetings, present your brand to thousands in your core markets and make hundreds of new contacts, all in just a few days?
In a world swamped by easy-to-ignore marketing and advertising messages, businesses are constantly looking for new ways to engage customers. Yet, those in the Middle East that have embraced the oldest form of business communication – face-to-face – are increasingly achieving some of their biggest successes at trade events, as Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, explains.
Advances in accurate business pairing
At IBTM, we’ve spent the last 30 years as the events industry’s trusted ‘right-hand’, helping conference and event organisers from around the globe make …