How to Create a Unique and Memorable Brand in Two Words
A Simple Trick for Making Your Brand More Memorable
How to Excite and Intrigue with Your Two-Word Brand
In this video, Chris Do discusses the difficulty of coming up with a brand identity, particularly when it comes to creating a two-word brand that is unique and memorable. He suggests that instead of using adjectives, people should consider using a noun that reflects their truth. Do provides an example of someone in his community who described themselves as a “world-class hugger,” and notes that such a description is both unique and attention-grabbing. He cautions that a two-word brand is not meant to be everything, but rather a hook to begin a conversation. Do emphasizes the importance of creating a powerful hook that excites people and intrigues them, rather than immediately turning them off with a monologue. He recommends the book “Pop” by Sam Horn as a useful resource for developing clever and effective ways to describe one’s brand. Finally, Do explains how adding a twist to a familiar idea can make it unique and help it stand out from the competition.
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This video is but a small taste of our upcoming 2023 Business Clinic Europe Tour; where for 8hrs exclusively with me I will teach you the ins and outs of mastering sales, painlessly pricing, and becoming a subject matter expert who generates leads beyond their expectations.
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