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Entrepreneurship

From a Tiny Kitchen to Retailers Nationwide: The Story of Unreal Deli [Video]

Just over two years ago, Unreal Deli founder Jenny Goldfarb was expecting a baby and starting a business from her tiny kitchen. Today, Unreal Deli is a large food company with grocery store giants like Wegmans, Whole Foods, and Ralph’s carrying their products.

On the verge of becoming a major international business, Unreal Deli makes delicious plant-based deli meat “straight from the garden.” These vegan meats boast a range of vitamins and other nutrients in each serving and are always animal-free, kosher, cholesterol-free, low-fat, and low-carb.

Goldfarb was born in New York City and is related to delicatessen owners. Saying goodbye to New York-style deli meat was difficult when she first went vegan, so she decided to make her own! Using just one small oven to create her plant-based meats, Goldfarb quickly managed to get her products on the menus of LA delis and even capture the attention of Whole Foods.

Even more impressive? Goldfarb went on the television show Shark Tankand managed to convince …

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Entrepreneurship

Mastering Marketing Automation & AI in Customer Engagement [Video]

Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement