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From a line of hot pink shoes to Airbnb listing, #BarbieMovie marketing is a hit [Video]

Bruce Whitfield talks branding with Zetu Damane, Chief Strategy Officer at McCann Joburg.

The ‘Barbie Movie’ opens in theatres this July. Photo: YouTube/Warner Bros Pictures (screenshot)

Anticipation is building ahead of the release of the Barbie movie, as its wide-ranging marketing campaign rolls on.

The film is set to hit theatres in the US on 21 July.

It stars Hollywood luminaries Margot Robbie and Ryan Gosling in the roles of Ken and Barbie.

The #BarbieMovie campaign highlights what is possible when you think outside the box of TV, outdoor and even digital marketing says Zetu Damane (Chief Strategy Officer at McCann Joburg).

They’ve done the traditional stuff like the trailer, the outdoor… but it’s the non-traditional stuff that they have done that is really exciting.

Zetu Damane, Chief Strategy Officer – McCann Joburg

RELATED: Fancy a winter getaway? Barbie’s Malibu Beach House lists on Airbnb

“Thinking outside the box” included advertising Ken and Barbie’s Malibu beach pad on Airbnb, …

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12 Incredible Benefits of Being an Entrepreneur in 2022 [Video]

There are so many incredible benefits of being an entrepreneur. Yet some people still want to know, "is being an entrepreneur really worth it?" So, I've compiled a list of my favorite 12 benefits of being an entrepreneur in 2022. Tax Help: http://lyfetaxes.com/Subscribe: https://bit.ly/2HJlq46So, before you find reasons to not become a business owner, please take some time to watch this entire video where I go over: - 12 incredible advantages of being an entrepreneur - Sharing my personal journey and experience- Why 2022 is a Great Time to StartTimestampsIntro (0:00)Benefit #1 (1:05)Benefit #2 (3:25) Benefit #3 (5:27) Benefit #4 (7:04) Benefit #5 (8:23) Benefit #6 (9:45) Benefit #7 (10:52) Benefit #8 (11:48) Benefit #9 (12:32) Benefit #10 & 11 (13:11) Benefit #12 (14:14) IMPORTANT NOTE (14:38)Helpful tools I use: - Quickbooks (for Bookkeeping): https://bit.ly/3ATx1F3- ZenLedger (Crypto capital gains tax tool): https://bit.ly/3LgabwfMore Popular Uploads: Single Member LLC, What You Must Know: https://youtu.be/iHy1xLYqS6QHow to Start a Business: https://youtu.be/gb5IrYLqtSYHow to Write Off Lifestyle Expenses: https://youtu.be/xFzWkh4URywHow to File Your Taxes as an LLC: https://youtu.be/vqsghJV1AbU5 Startup Grants: https://youtu.be/FweABu-XPNMPlease be sure to give this video a like and subscribe to our channel so you don't miss out on future videos!///Disclaimer: The information provided in this video is for informational purposes only and is not meant to take the place of professional legal, accounting, or financial advice. If you have any legal questions about this video or the subjects discussed, or any other legal matter, you should consult with an attorney or tax professional in your jurisdiction (i.e. where you live).