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Entrepreneurship

From a line of hot pink shoes to Airbnb listing, #BarbieMovie marketing is a hit [Video]

Bruce Whitfield talks branding with Zetu Damane, Chief Strategy Officer at McCann Joburg.

The ‘Barbie Movie’ opens in theatres this July. Photo: YouTube/Warner Bros Pictures (screenshot)

Anticipation is building ahead of the release of the Barbie movie, as its wide-ranging marketing campaign rolls on.

The film is set to hit theatres in the US on 21 July.

It stars Hollywood luminaries Margot Robbie and Ryan Gosling in the roles of Ken and Barbie.

The #BarbieMovie campaign highlights what is possible when you think outside the box of TV, outdoor and even digital marketing says Zetu Damane (Chief Strategy Officer at McCann Joburg).

They’ve done the traditional stuff like the trailer, the outdoor… but it’s the non-traditional stuff that they have done that is really exciting.

Zetu Damane, Chief Strategy Officer – McCann Joburg

RELATED: Fancy a winter getaway? Barbie’s Malibu Beach House lists on Airbnb

“Thinking outside the box” included advertising Ken and Barbie’s Malibu beach pad on Airbnb, …

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Entrepreneurship

Understanding Your 'Why': The Motivation Behind Starting A Business [Video]

When you start a project, do you stop to think about the reason?Your "why" should drive your motivation and keep you focused on your goals during difficult times. Knowing your "why" can help you create a clear vision for your business and make strategic decisions that align with your purpose.Learn more at: https://christianespinosa.com/books/the-smartest-person-in-the-room/#CyberSecurity #TSPITR #SelfHelpBook

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Entrepreneurship

Branding and Marketing: What's The Difference? With Vince Warnock [Video]

Welcome back to the Leadership Stack Podcast! Today we have Mr. Vince Warnock, a marketer, speaker, and author of the book “Chasing the Insights.” For our premiere episode with Mr. Warnock, he will be answering a few questions from Mr. CEO at 22, Sean Si, about digital marketing. How essential marketing is for businesses? What are the differences between branding and marketing? And how do marketing and branding work together in making your business successful? Hop into this valuable episode of the Leadership Stack Podcast!Vince Warnock on Social Media:LinkedIn: https://www.linkedin.com/in/vdub01Website: https://vincewarnock.com/Book: https://chasingtheinsights.com/___Part 1 - Branding and Marketing: What's The Difference? https://youtu.be/v2ZoCtZVlUcPart 2 - Should You Really Go for Paid Ads? https://youtu.be/ERD6ZIp3I94Part 3 - Is Word of Mouth Marketing More Effective? https://youtu.be/xpzzPhc0VGA___To learn more about entrepreneurship, leadership & management, you can follow us on:Facebook: https://www.facebook.com/leadershipstack/TikTok: https://www.tiktok.com/@leadershipstack?lang=enListen on Spotify: https://leadershipstack.com/spotifyJoin our community and ask questions here: https://from.sean.si/discordleadme.ph/facebookSean Si on Social Media:LinkedIn: https://www.linkedin.com/in/seansiFacebook: https://www.facebook.com/seansi.speaks/Websites:SEO Hacker: https://seo-hacker.comSEO Services: https://seohacker.services/Sean Si: https://sean.si/Check out Sean's new project: Aquascape Philippines: https://aquascape.phEnroll now in Sean Si’s Masterclass:https://sean.si/masterclass/Support Sean Si’s work by becoming a patron:https://www.patreon.com/seansiWhere Sean Si invests and make his money work for him:https://leadme.ph/growinvest