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Freshness from Scratch: Branding, Logo, and Guidelines for Mintee | Branding Case Study [Video]

Name and message

We created names that are simple and close to our TA — in the first iteration, these were names that hint at the benefits of the service.

They are as follows:

But after a discussion with clients, we heard that they wanted a more abstract name that would be similar to a person’s name and personify the company.

They are as follows:

Mintee was chosen.

Firstly, it sounds like a real human name.
 This will bring us closer to the client.

Secondly, it has beneficial associations for us — mint, greenery, color. All this can be successfully used when creating a logo.

Thirdly, it has an ancient translation: «mint» is also a place where the coins and paper money are made, which may become a double meaning in the history of the brand.

Next, the message was developed:

Mintee — Overpaying is now over!

Our brand comes in loud, so some modest words will not suit it. With …

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Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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