#shorts
When it comes to finding your target audience, it can be easy to get overwhelmed by the vastness of the market and the seemingly endless possibilities. However, by splitting the market and identifying your smallest viable audience, you can stay focused on the work for the audience that matters most.
Seth Godin gives another name for your 1000 True Fans, the Smallest Viable Market. The Minimum Viable Audience (SVA) is the smallest group that could possibly sustain you in your work.
Instead of trying to reach thousands or millions of people, you should focus on the few that matter and ignore the non-believers. By focusing on your smallest viable audience, you can create something that resonates with them and, in turn, they will spread.
If you’d like to attend The Business Clinic Workshop while Chris is on Tour in Europe, grab your ticket here:
https://www.eventbrite.com/e/the-futur-euro-tour-2023-business-branding-workshops-tickets-472735333107
Tour Schedule:
4.14 – London: Business Clinic
4.15 – London: Personal Branding
4.19 – Amsterdam: Business Clinic
4.21 – Berlin: Business Clinic
4.22 – Berlin: Personal Branding
4.24 – Bucharest: Business Clinic
4.26 – Porto, Portugal: Business Clinic
4.28 – Barcelona: Business Clinic
4.29 – Barcelona: Personal Branding
5.05 – Stavanger: Business Clinic
a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://thefutur.com/shop
Shorts Playlist:
https://youtube.com/playlist?list=PLzKJi2GjpkEGrDh61kGekKfUdk9QLKYaI
===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP
🎙 Futur Podcast: https://thefutur.com/podcast/
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: https://webflow.grsm.io/thefutur
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
Riverside FM: https://bit.ly/3CvGJAv
✍️ Sharpen your skills by taking a course, using our affiliate links:
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
Skillshare: https://skl.sh/34z8qVj
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: http://share.epidemicsound.com/thefutur
Artlist: http://bit.ly/2uWdna7
💥FREE TRIAL: Download Stock Photos, Footage, Music & Adobe Templates: https://1.envato.market/c/2429122/298927/4662
Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Mark Contreras, MOCS Media
Futur Theme Music: Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic