Let’s talk about Facebook ads targeting and how you can reach your exact audience in 2021. Of course, Facebook advertising can generate GREAT results for your business. I’ll explain every Facebook ads targeting option, how to reach your Facebook audience, & how to improve in 2021!
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We helped an eCommerce client generate 281 purchases for a total conversion revenue of over $10,000 using Facebook ads.
Now you may be saying, “That’s great, but I’ve tried Facebook ads and have not had good results.”
Or maybe, you’ve looked into Facebook ads targeting and it just feels overwhelming.
When our newer clients come to us with similar sentiments, we analyze their ad account and usually find that their targeting is off.
You could have a great ad with an awesome offer, but if you’re delivering it to the wrong people, you’re not going to get anywhere with it.
Plus, a lot of our clients are often unaware of some of the powerful targeting options that Facebook provides!
So in this post, we’re going to walk you through all of the targeting options Facebook has, how to use them, and which targeting options we gravitate towards the most here at LYFE.
Video Outline for Facebook ads Targeting:
Intro (0:00)
The Basics of Facebook Ads Targeting (1:31)
Detailed Targeting (3:00)
Demographics (3:38)
Interests (8:04)
Behaviors (10:57)
Narrow & Exclude Audiences (15:53)
Ad Placements (18:21)
What are Custom Audiences? (19:20)
What are Lookalike Audiences (24:33)
How To Use & Think About Facebook Audiences (28:02)
Videos Mentioned:
➡ Facebook Pixel: https://www.youtube.com/watch?v=ou3jPy-Q_Mo&list=PL-DAplYj3NS93fCW1mEJurhyQo-c32ujH&index=12
// LYFE Marketing
➡ Check out our blog: https://bit.ly/3ukDZy7
➡ We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website: http://lyfemarketing.com/contact-us