This marketing campaign was Supreme’s worst nightmare.
Payless shoe source, an American affordable footwear chain recently launched a brand under the banner “”Palessi””, going on to host a majestic launch party, with all the top famous influencers on the list. The shoes received raving reviews from customers which were filmed for a TV commercial, and flew off the shelves throughout the course of the event.
They later revealed that customers were fooled into paying up tp 1800% of the original price of the shoes, that often sold for 20-30 dollars.
Would you be impressed or annoyed with this campaign?
let us know down in the comments!
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