We welcome Jane Labowitch aka Princess Etch on this episode of Your Sparkly Brand! Jane shares her experience working as a freelance Etch A Sketch artist and the journey that got her to where she is currently. She shares how she was able to pay off a $13,484.58 student loan within a month of going live on TikTok and making art. She also shares her experience working with our co-host, Megan, on her rebranding and website creation process and the amazing growth which her business has experienced and still experiencing as a result.
Jane is a full-time Etch A Sketch artist based in Maryland. She started playing with an Etch A Sketch when she was 4 and has never stopped! It’s been her full-time career since 2016.
How to connect with Jane…
Website: princessetch.com
TikTok: https://www.tiktok.com/@princessetch
YouTube: https://www.youtube.com/c/Princessetch
IG: https://www.instagram.com/princessetch/
Key points in this episode…
-Meet Jane Labowitch aka Princess Etch.
-Meg’s sparkly moment of the week.
-Lauren’s sparkly moment.
-Jane’s sparkly moment.
-Introducing a new segment: Speak your mind
-Jane’s business building journey.
-Competitors in the Etch A Sketch niche and what differentiates Princess Etch from them.
-Importance of branding to Jane’s business.
-Origin of the name, “Princess Etch”.
-Jane’s pivot from working with a particular type of audience to working with a different, more corporate audience.
-How TikTok has helped Jane grow her business and how it helped her pay off her student loan totalling $13,484.58 in just 30 days.
-Tips for people who wish to try TikTok live streams.
-How livestreaming became a significant part of Jane’s income within a few months of working with Megan on her rebranding.
-How Jane takes breaks off TikTok live streaming to ensure she puts on a better show when she returns.
-How Jane strikes a balance between being an artist and having a business.
-Jane’s advice to her younger business self.
-Jane’s advice to people going into freelancing.
-Megan’s advice to her younger self.
-Lauren’s advice to her younger self.
-Jane’s upcoming projects.
👉🏼 Answer the Speak Your Mind Question: If you could turn playing with your favorite childhood toy into a business, what toy would you choose?
Connect with Lauren:
Website: laurentassiagency.com
Instagram: https://www.instagram.com/lauren.tassi/
Connect with Megan
Website: megangersch.com
TikTok: https://www.tiktok.com/@megangersch
Instagram: https://www.instagram.com/megangersch
ABOUT THE PODCAST
Your Sparkly Brand is a marketing and branding podcast designed to empower and uplift female entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Empire and ultimately get more sales. ✨