SAN JOSÉ, Costa Rica, Nov. 26, 2024 /PRNewswire/ — The Nation Brand essential COSTA RICA reaffirms its international leadership and innovation by being recognized at the City Nation Place Awards with second place in the “Best Use of Data” category, for the application of Artificial Intelligence (AI) in building its Strategy 2035.
These awards, presented in London during the 10th edition of the City Nation Place Global forum, recognized the best branding and marketing practices of nation and city brands around the world from among more than 300 nominees. Strategy 2035 of essential COSTA RICA – the first in the world to use AI for data processing – is focused on positioning the actions that Costa Rica has taken for decades to mitigate climate change and support sustainability through the Natural Intelligence concept.
With this Strategy, the Costa Rican Nation Brand seeks to capitalize on the concrete actions that the country has implemented …