Email marketing is critical whether you’re a business, a nonprofit, or your marketing events, because you don’t want to depend on social media to get the word out about your business, nonprofit, service, or whatever you have because social media can change in an instant causing you to lose touch with your followers. As Laura Stack shared with us in her interview – this was one way she built a coalition of people who were interested in her cause.
In today’s Quick Fix Friday, I’m going to give you some of my top tips to get started with email marketing.
Step 1: Sign up with an email service provider such as: MailChimp, AWeber. Active Campaign, Constant Contact.
Step 2: Offer something valuable as a free “lead “. Some options include:
A coupon
A checklist
An ebook
Video training
Quiz
Template
Free call
Tip sheet for how to make the biggest impact for your nonprofit
Step 3: Put your lead magnet and thank you page on separate pages on your website so that it’s easier for people to find and you can drive ads traffic to them.
Step 4: Grow your list by driving traffic to that page.
Step 5: Send out regular email content. Once a week is a good frequency in general
If you want to see a lead magnet in action, download my Top Tools for Late Starers Guide on my website here: https://latestartersclub.com/tools