EPISODE 16 | Jason Russel: Ethical Storytelling Through Branding and Marketing. [Video]

As Co-Founder & Chief Creative Officer at Invisible Children, Jason Russell led the company’s creative vision, emphasizing the power of storytelling for over a decade. In 2016, he launched Broomstick Engine, a creative agency dedicated to storytelling to inspire movements and real action. Jason is both a work and life partner to his childhood sweetheart, Danica, and they recently released a children’s book “A Little Radical: The ABC’s of Activism.” However, he believes the greatest stories he gets to co-direct are those of his two children, Gavin Danger and Everley Darling.

In this episode, Jason shares about his love project of creating A Little Radical Book, a kids’ book that teaches the ABCs of advocacy and empowers young minds to have the hard conversations that evoke the big voice of radical change that they do have. He goes on to share about his current project on branding and marketing and how ethical storytelling plays a significant role in building sustainable systems for organizations and social enterprises that drive donors and investors.