Formulating a strategy that can connect you with your audience is the essence of content marketing. Listen to Kaitlin and Dannielle’s conversation about how you can build your personal brand with content marketing.
// TAKEAWAYS
1. The key to content marketing is creating value— To entertain, to inform, not sell.
2. Marketing and promoting the content is just as important as creating the content.
3. Content marketing is 50% talking and 50% listening to your audience.
// ACTIONABLE NEXT STEPS
Make a list of all the places where you currently produce content and evaluate them.
// TIMESTAMPS
0:00 How to build your personal brand with content marketing
0:17 Kaitlin’s definition of content marketing
3:10 How to choose your content based on your brand
5:10 Kaitlin’s idea of a powerful brand
8:45 How much content is too much content?
// RESOURCES
https://ovalbranding.com/blog/event-use-content-marketing-promote-personal-brand-richard-etienne/
👩🏻💻 PERSONAL BRANDING MASTERCLASS
Learn the 5 steps to build your personal brand online. This online course has 6 modules of video content, with case studies, expert interviews, a workbook, and quizzes.
https://ovalbranding.com/course
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// ABOUT KAITLIN ZHANG
👩🏻💼 Hi I’m Kaitlin, a Chinese Canadian branding consultant based in London, UK. I founded my own branding agency, Oval Branding, in 2016. This channel has videos on personal branding, marketing, minimalism and my CEO life. You’ll also occasionally see my cat 🐈⬛ Mr. Brand.
// ABOUT OVAL BRANDING
Oval Branding is a branding and PR agency that serves corporate and personal clients in the UK, USA, China with a focus on finance, tech and blockchain. In particular, the company has worked with some of the top PE, VC, tech and crypto firms in the UK, US and China to help build their global brands and reputation, gaining the company the reputation as one of the top cross-border branding agencies in the UK.
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