Gus Munoz Castro
Episode 035 Lead Conversion Best Practices from PowerISA, with Gus Munoz Castro
-The Lockbox Podcast with Jeffrey Brogger
Gus Munoz is originally from Mexico and went to work in the early 2000s to work as a Microsoft Senior Engineer. He worked in the corporate world for 10 years before jumping into the world of real estate with his wife.
He started as an agent in a tough buyer’s market and discovered the role of Inside Sales Agent in his wife’s company. Six years later, Gus is running PowerISA, the largest Inside Sales team for real estate in North America. The seven figure a year business has over 600 active clients, with 100 agents making about 50-thousand outbound calls/text a day and setting about 100 appointments with buyers and sellers every day, mostly from Facebook leads.
PowerISA helps clients with their outbound prospecting, generating leads into the database, converting online leads with appointments, and nurturing.
Highlights of our conversation include:
Outsourcing different tasks as a standard is a newer concept.
Hire an administrative assistant so you can focus on lead generation and conversion.
Facebook leads don’t convert like referrals.
Online leads require instant information.
The process to get a phone call to get appointments has changed.
Latest metrics – Calling and texting, 14 touches in a 30-day period.
Understanding proper conversion metrics and costs per lead.
What to look for in an ISA team.
Enjoy the show!
Connect with Gus:
Website: https://www.powerisa.com/
Connect with Jeff:
Facebook: https://www.facebook.com/jeffrey.brogger
LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/
Twitter: https://twitter.com/jeffbrogger
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