Education Minister charges CIMG to champion national branding and public sector marketing [Video]
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Education Minister charges CIMG to champion national branding and public sector marketing [Video]

The Minister for Education, Haruna Iddrisu, has called on the newly inaugurated Governing Council of the Chartered Institute of Marketing, Ghana (CIMG), to take a leading role in the strategic marketing of Ghana’s policies, products, and identity, both at home and on the global market.

Speaking during the inauguration ceremony held at the Ministry of Education in Accra, Mr Iddrisu urged the Council to embed marketing strategy across the public sector and national governance structures.

He emphasised that the role of marketing must go beyond tourism and be fully integrated into all arms of government and development.

“Branding should not sit in the tourism industry alone,” Haruna Iddrisu asserted. “Every Ministry, Department, and Agency must be a marketer of Ghana’s vision, values, and development programmes.”

The Minister further charged the CIMG to lead a national effort to market Ghanaian policies and products on international platforms such as CNN and Al …

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