Innocean Berlin delivers a hilariously on-point dose of satire this April Fools’ Day, rebranding itself as the ‘Glory Over Pain Corporation’ in a tongue-in-cheek campaign that mocks the overblown seriousness of agency makeovers. Framed as a miracle cure for client ‘pain,’ the campaign ditches pitches in favor of pill bottles, positioning the agency as part creative consultancy, part pharmaceutical savior.
The gag nails the absurdity of self-important rebrands with mock-serious messaging and faux-medical visuals. A fake manifesto, branded ‘meds,’ and carefully designed merch parody every trope — from the jargon to the logos — that marketing firms love to romanticize.
What makes this prank work is its commitment to the bit. From dramatic taglines to a perfectly earnest tone, Innocean Berlin goes beyond surface-level laughs, skewering industry clichés while showcasing its own creativity and self-awareness.
Image Credit: Innocean berlin