Jonny Li, our resident social media expert, gives his take on the rise of TikTok and its effectiveness as a branding tool compared to other platforms.
Featured in this episode:
Jonathan Li – Social media and digital marketing expert; previous clients include Nissan USA, Dell, AT&T & Electronic Arts. He also serves as a mentor for numerous music programs such as ‘The Juno Awards Masterclass’ and ‘Canada’s Music Incubator’.
Larry Dvoskin – Grammy nominated musician and #1 best selling author, entrepreneur, investor, consultant and freelance writer for Rolling Stone magazine. He also has credited work with David Bowie, Bono, MGMT & The Beach Boys.
WARNING: This video contains adult language
No BS, no formulas, just down to earth, solid advice from pro songwriters, producers, artists and music business execs who love to share and want to help.
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