The sound identity will drive brand recall and recognition as Standard Chartered connects potential to possibilities in the world’s most dynamic markets.
Sonic branding agency DLMDD has produced a new sonic brand for Standard Chartered, which brings the bank’s visual identity to life through sound.
The sonic identity comprises a sonic logo, suite of brand soundtracks, voiceovers and UX sounds to reinforce the Standard Chartered brand personality across its 52 international markets.
DLMDD worked with composers Lank & Tank and Thomas Farnon to produce the sound creations. The talent are known for their work with some of the biggest names in the music business including Hans Zimmer, Stormzy, JP Cooper, Jungle and Noah Cyrus.
The recordings were produced at Abbey Road Studios and can be heard across Standard Chartered communications including the latest masterbrand advertising campaign entitled ‘From Here, Possibilities Are Everywhere’.
Anna-Karin Birnik, Managing Director, Global Head of Brand at Standard Chartered, said: …