TAMPA, Fla., Dec. 28, 2021 /PRNewswire-PRWeb/ — There is a false perception among many organizations that products and sales will do the marketing and the actual marketing itself comes later—it is just the creative and branding side designed and making attractive designs. In other words, marketing’s real importance is very much misunderstood and undervalued. What these businesses don’t realize is that marketing not only plays an exceptionally important role in bringing in ROI, but that ROI is also about the employee experience and engagement, as well as changing outside perceptions.
But enter disruptor Genefa Murphy, CMO of Five9, who explains to KJ Helms, host of the Disruption /Interruption podcast, that younger buyers now have more disposable income and are behind the new factors in the marketing landscape. They are now looking to brands as more than just being giant profit-driven companies. They are placing value on brand intimacy, which is how the technology and …