Digitas has expanded its leadership team with three AI-focused C-suite roles as it aims to position itself for the future.
Jen Faraci has been promoted from chief data officer to chief intelligence officer, overseeing data and analytics and developing AI-powered products.
Adam Birkenhead, formerly chief operating officer, is now chief systems officer, focused on integrating AI and technology systems to improve the agency’s efficiencies and effectiveness.
John Kahn, currently managing director of Digitas New York, will become chief transformation officer, supporting U.S. client teams to implement AI-driven strategies.
Digitas adds the new roles to position itself for “the intelligence era,” in which marketing work will be defined by AI.
In April 2024, the Publicis-owned agency launched Digitas AI, a generative AI operating system and suite of tools integrated with leading large language models (LLMs).
“Brands today face fragmented audiences, rapidly shifting platforms, and an AI-driven world that demands more than just answers—it demands a partner who can orchestrate …