Digital Silk Advises B2B Companies on Closing the Gap Between Design and Brand Strategy | PR Newswire [Video]

, /PRNewswire/ — Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, is advising B2B companies to address a widespread misconception: confusing brand design with brand strategy. Drawing on findings from its newly published article, Digital Silk reveals that without a strategic foundation, B2B branding efforts are often misaligned with buyer behavior and long-term growth potential.

According to insights shared in the Digital Silk article, 77% of B2B marketers say branding is critical to growth, but many still prioritize visuals over the strategic clarity buyers need. The article also notes that 95% of buyers are not ready to purchase at any given time, underscoring the importance of building long-term trust and brand recall.

“B2B buyers are demanding more than just clean visuals or vague mission statements,” says Courtney Bozigian, VP of Brand and Creative at Digital Silk. “To win in today’s market, your brand needs clear positioning, real differentiation …