Your customers have questions — so make sure you're answering them, whether that's on your website, your menu, social media, or YouTube.
Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide
September 20th, 2021 min read
When I explain They Ask, You Answer from the stage, I see a lot of heads nodding and other signs of agreement. People get it. I might be speaking to crowds of sales pros, business leaders, or marketers from any kind of industry.
No matter who I speak to, they agree that They Ask, You Answer just makes sense: If you write and produce the right content that accurately and honestly answers buyer questions, that’s going to bring in customers, shorten the sales cycle, and build trust with anyone in your audience.
But sometimes it feels like people are on board with the general principles, while secretly doubting whether …