A deep look into what a brand is:
Branding is key for Digital Marketing, you need to understand how branding fits into your digital marketing plans to build on your KLT factor.
KLT stands for Know Like & Trust.
People need to know you first, then Like you, then when you deliver consistently, they will then Trust you. Branding is important for building a strong KLT in Digital Marketing.
WHO YOU ARE – WHAT YOU DO – HOW YOU DO IT?
What do people think of you?
What sort of feeling do you evoke in them once your brand name comes to mind?
What do people think about when they think about you and how to maintain that consistency.