There are many options for book marketing, so how do you choose the right ones for you? 16:33 – main content on marketing starts
I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle.
In the intro, Storybundle for writers – https://storybundle.com/writing ; Seth Godin on Tim Ferriss; Amazon’s investment in Anthropic; Claude 3 direct or Poe.com; Claude prompt library; join me and Joseph Michael for a prompt webinar, 4 April – https://www.thecreativepenn.com/april4
Plus, Spear of Destiny – https://www.jfpenn.com/destiny
Today’s show is sponsored by my patrons! Join my community and get access to extra videos on writing craft, author business, AI and behind the scenes info, plus an extra Q&A show a month where I answer Patron questions. It’s about the same as a black coffee a month! Join the community at https://www.Patreon.com/thecreativepenn
Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling author of thriller, dark fantasy, and memoir as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker.
Traditional versus indie publishing
Short term versus long term
Income versus brand building
Paid versus free
The book versus you as the author
Stand-alone versus series
Exclusive versus wide publishing
Publish fast versus publish slowly
Write to market versus write first, market later
Online versus offline. Global versus local
Introvert versus extrovert
Digital versus physical
Data-focused versus intuitive marketing
Fiction versus non-fiction
Doing your own marketing versus hiring professionals
Let me know what you think — leave a comment or message me on X @thecreativepenn
This chapter is from my Author Blueprint, available as a free ebook at https://www.TheCreativePenn.com/blueprint or in print and large print from https://creativepennbooks.com/collections/author-blueprint
and also Amazon https://amzn.to/4a2JJ5f
There are more marketing strategies in my book, How to Market a Book, which is a few years old now, but the strategies and mindset are still valid, so I’d say 90% of it is still applicable, even if the tools have changed.
You can find the transcript and show notes in the podcast backlist: https://www.thecreativepenn.com/podcasts/
Buy writing books directly from me: https://www.CreativePennBooks.com
Buy my fiction and memoir at https://www.JFPennBooks.com
Join my community at https://www.patreon.com/thecreativepenn