Ryan Booth RGD, Creative Director at Zulu Alpha Kilo, reflects on the branding for DesignThinkers 2018, “Speak the Truth”.
What did taking on the DesignThinkers conference branding mean to you and your team at the time?
Working on the creative work for DesignThinkers was an important project for our team. Only a select few studios have worked on this, and having our work visible to the entire design community in Canada was both exciting and terrifying.
Explain your concept and how you and your team got there?
We had a large number of ideas and concepts on the wall but ultimately decided on Speak the Truth. It was one of those times where we netted out on the initial thought, and the lines started writing themselves. The visuals came together in that way too. Truth is black and white, therefore our colour palette should reflect that. For every line we wrote that made it to …