Designhouse, an established branding and digital agency, has partnered with specialist recruiters, Finatal, to deliver a contemporary and dynamic brand identity.
Founded in 2010, Finatal was created to fill a gap in the private equity sector. Today, Finatal is recognised as a recruitment agency that provides the highest quality finance talent. Despite their success, Finatal has struggled in developing their brand to have a standout identity.
Designhouse was commissioned to refresh Finatal’s brand identity. Market research indicated that Finatal was seen as young and energetic, contrasting the incumbents in the recruitment industry. Finatal also had both brand recognition and differentiation linked to the colour purple – but not to their logo. Designhouse worked closely with Finatal to evolve the brand, with the aim of developing a distinctive identity that is both sophisticated and stays true to Finatal’s dynamic and energetic edge.
Designhouse’s creative solution included developing a dynamic gradient to the purple, making the look and feel of the …