Crocs promotes Terence Reilly to chief brand officer [Video]
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Entrepreneurship

Crocs promotes Terence Reilly to chief brand officer [Video]

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Dive Brief:

  • Crocs, Inc. promoted Terence Reilly to the newly created position of chief brand officer of both the Crocs and Heydude footwear brands, according to a company news release.
  • The position, effective immediately, gives the veteran branding executive a license to set the marketing and creative vision and drive the global messaging for both brands.
  • Reilly rejoined Crocs in April of 2024 as president of its Heydude brand after serving as president of tumbler brand Stanley. In his new role, Reilly continues to report to Crocs CEO Andrew Rees and will work in collaboration with Anne Mehlman, brand president for Crocs. Rees will serve as interim president of Heydude until a replacement for Reilly can be found.

Dive Insight:

Before joining Stanley in 2020 as its president, Reilly worked with Crocs as its chief marketing officer for several years.

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PCI students launch businesses and give back to community – PortageOnline.com [Video]
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PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()

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