Every Credit Union aims to attract new members and serve their existing ones better. But what happens when prospective members visit your website and leave without taking any action?
This scenario—passive engagement—is a common challenge for Credit Unions. It results in lost opportunities.
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Tools like HubSpot, a marketing platform, can transform passive interactions into engagement. Credit Unions can boost conversions and grow their membership by tracking visitor behavior and automating follow-up. This blog explores methods for using HubSpot to encourage website visitors to take action.
Understanding the issue
Passive website engagement occurs when visitors explore your site but fail to take the next steps, such as submitting a loan application or signing up for membership.
Without insight into visitor behavior, Credit Unions miss opportunities to personalize their outreach and encourage action. HubSpot’s automation capabilities provide a powerful solution.
Solution: Using HubSpot’s Marketing Automation
- Website Behavior Tracking
With HubSpot’s tracking capabilities, …