Bringing Brands to Life in Education: David chats Multi-Academy Trust Branding with Rob.
What does branding have to do with schools? Everything, says our very own David Bennett, Education Marketing Consultant here at Creativeworld Education. David recently joined Rob Hallam, Managing Director from Big Tank on their podcast to chat all things branding in education—specifically, how Multi-Academy Trusts (MATs) can (and should) think more like businesses when it comes to presenting themselves.
As more schools become part of MATs, the need for a consistent, professional identity across all sites has never been more important. But as David points out, education hasn’t always moved at the same pace as the corporate world when it comes to branding.
“Schools often come with a strong history and identity,” David explains. “So rebranding can feel like a big change. But with the right approach, it’s not just a challenge—it’s a huge opportunity.”
It’s More Than Just a Logo
Throughout the episode, David unpacks …