Craft Cannabis Brands vs. MSOs: The Real Impact on Your High | stupidDOPE [Video]

In today’s cannabis market, consumers face a crucial choice: support small batch craft cannabis brands or opt for mass-produced products from multi-state operators (MSOs). While flashy branding and aggressive marketing from MSOs often dominate store shelves, the real quality and experience of cannabis come from independent, small batch producers who prioritize the plant above profits. Understanding the difference between these two options can deeply impact your experience as a consumer, and more importantly, the long-term health of the cannabis industry itself.

Craft cannabis brands are defined by their commitment to cultivating high-quality flower using sustainable, hands-on methods. These growers view cannabis as a living organism to be nurtured, not a commodity to be mass-produced. Small batch growers invest time, care, and expertise into each harvest, often cultivating unique and rare strains, focusing on terpene preservation, and harvesting at the peak of maturity.

On the other hand, MSOs approach cannabis with …