Control content chaos without compromising security [Video]

Post author By Curator
Post date June 6, 2025

You’ve heard the argument: We needed the sales presentation immediately and marketing couldn’t turn it around quick enough, so we pulled a few images from the web, generated some AI copy and put our logo on it.

Repeat this same scenario but replace the marketer with the HR teammate who needed a training guide or the regional event manager who developed materials on the fly for a show. All good-intentioned, but did the unauthorized tools the employees used create security vulnerabilities, licensing compliance issues, and branding violations?

Across departments like marketing, HR/communications, and sales, there’s a rising demand for personalized, on-brand content. Both internal and remote teams need compelling, scalable assets to keep pace with a fast-moving business environment and capture the attention of increasingly distracted audiences.

The good news is AI technology has made professional-grade creative toolsmore accessible and has significantly lowered the cost of content production. The opportunity exists for you to equip your business users with access …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Post author By Curator
Post date June 6, 2025

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac