Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant? [Video]
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Entrepreneurship

Comcast’s New Spinoff Company Name Raises a Slippery Question: What’s a Versant? [Video]

On Tuesday, Comcast’s cable networks became the latest big company to announce a name change. As a badge for the cable network portfolio it plans to spin off (including CNBC and USA), it’s ditching the temporary name of SpinCo in favor of Versant.

SpinCo wasn’t a household name, so Comcast’s gamble is probably less chancy than the retagging of other high-profile companies in recent times. These include Recognition Music, the new handle for Hipgnosis as of last month, and As Ever, the name Meghan Markle picked in February to replace her American Riviera Orchard brand.

Naming is serious business in the branding realm, and the monikers tend to follow established patterns. Assuming a brand doesn’t take the name of its founder or owner (Newman’s Own, Ben & Jerry’s) or isn’t completely made up (Ikea, Sony), names are often portmanteaus, which have the advantage of a familiar sound and dual meaning. Accenture is a portmanteau of …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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