Coca-Cola’s controversial AI generated holiday ad is ‘cold and ineffective’ according to marketing expert [Video]
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Coca-Cola’s controversial AI generated holiday ad is ‘cold and ineffective’ according to marketing expert [Video]

A LEADING marketing expert has slammed Coca-Cola’s new controversial holiday advertisement generated by artificial intelligence, branding it cold and ineffective.

Mara Einstein, who was featured in a new Netflix documentary released this month exposing the dark arts used by major brands, said Coke’s recent marketing campaign was “so fake” and would not work to draw people into the brand.

Coca-Cola’s new AI version of Holidays are Coming has sparked backlash onlineCredit: Coca Cola
Marketing expert Mara Einstein has blasted Coca-Cola’s new holiday ad calling it cold and ineffectiveCredit: Matt Carr

Coke has faced backlash online over its new Christmas advertisement made with artificial intelligence, with users calling it “soulless”.

The 2024 ad released in November features big red Coca-Cola trucks driving through the snow with people wearing knitted hats and holding Coke bottles. 

The ad was a remake of a 1995 commercial titled “Holidays are Coming” which was made of real trucks and humans.

According to Forbes, the …

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Thursday, January 30, 2025 at 1:00 PM Central Standard Time. In this session, discover the secrets to leveraging AI-powered solutions to engage with customers, advance leads along the sales funnel and personalize follow-up strategies. Discover the power of AI in nurturing leads, providing online customer engagement, and fostering meaningful interactions. Learn how to integrate a concierge approach into your lead management process, ensuring no missed opportunities. Well also discuss customer engagement, offering insight into best practices for implementation. Prepare for a fun and insightful take on AI as we investigate its role in modern marketing strategies and its potential to shake up OEM and dealer-focused selling. Three Learning Outcomes1. Effective Utilization of Marketing Automation2. Maximizing AI Capabilities3. Innovative Approaches to Customer Engagement

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