What does it take to lead a legacy beauty brand in a world obsessed with trends?
In this episode of Marketing Vanguard, Clinique’s svp of global marketing Christie Sclater shares how staying true to the skincare brand’s roots in dermatological science helps it cut through the noise.
From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint.
At Clinique, Christie Sclater blends deep personal insight with decades of brand strategy experience. Previously, she worked at Apple and in healthcare, always focused on elevating the customer experience.
Living with psoriasis and rosacea herself, Christie brings heart to her work—and believes the best marketing starts with asking what really matters to people.
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin …