Clay Cooks Modern Campaign for Kenmark Eyewear [Video]

Photographer/Director Clay Cook kickstarted 2025 with a super fun creative collaboration with Kenmark Eyewear to develop a new campaign for their brand, Paradigm. Paradigm positions itself younger and trendier than some of Kenmark’s legacy brands, and it’s often highlighted for fashion-forward optical and sunglass frames without heavy logos or branding.

With this project, Clay really tried to break through some creative barriers in the eyewear space and do something different. The combination of sleek minimalism paired with vibrant accent colors creates a refreshing take on eyewear visuals, and it’s safe to say he delivered an “eye-catching’ result.

See images from the project here, including some BTS. For more of Clay’s work, visit his Workbook portfolio.

Represented by Philly Reps.