The Chrysler brand launched three on-air new spots as part of its new advertising campaign celebrating the launch of the all-new 2015 Chrysler 200. The on-air campaign, featuring baseball MVP Miguel Cabrera, takes its cue from the iconic poem “Casey at the Bat” by Ernest Thayer. The campaign launched in the U.S. over the weekend.
“There’s a strong-hold in the mid-size segment, and there are established leaders. The Chrysler 200 has come to compete,” said Olivier Francois, Chief Marketing Officer, Chrysler Group, LLC. “Miguel Cabrera exemplifies the exuberance, energy, passion and fortitude of those whose hard work made the all-new 2015 Chrysler 200 possible. And like Miggy at bat, the Chrysler 200 steps up to the plate as a competent player and aims to change the game.”
The 30-second national television commercial “Miggy at the Bat” is an adaptation of the famous baseball poem “Casey at the Bat” with a twist. A 60-second …