At “high” noon today, an Illinois-based dispensary chain called Ivy Hall and legendary pizza parlor Paulie Gee’s will be dishing up THC-spiked slices from the world’s largest infused, Sicilian-style pie.
There’s no actual Guinness World Record—the iconic stats-keeping brand is not cannabis-friendly—so you’ll have to take the organizers’ word that they have broken any previous attempts in this space.
They do win the cheeky catch phrase award, though, for “putting za on za,” using one of the many code words for weed.
The stunt, a media and traffic-driving bonanza in an industry that’s highly restricted in its marketing avenues, has been scheduled to coincide with Pi Day, March 14. It’s also intended to be a community-building, stereotype-busting lifestyle play launched as cannabis continues to cross over into mainstream American culture.
“We always think about creating events that get people talking and walking,” Jonny Boucher, Ivy Hall’s marketing director, told ADWEEK. “We’re …