Chemistry Secures Strategic Investment from Breakwater Management to Fuel Next Phase of Growth [Video]
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Entrepreneurship

Chemistry Secures Strategic Investment from Breakwater Management to Fuel Next Phase of Growth [Video]

Independent full-service advertising agency Chemistry announced today that it has received a significant investment from Breakwater Management LP, a Los Angeles-based private equity firm focused on investments in leading lower middle market companies in media and entertainment, marketing and tech-enabled services. Chemistry is known for its innate ability to build brands and solve complex business challenges by connecting culture, technology, media, and real-time insights. This investment will allow Chemistry to remain independent while fueling its next phase of growth, with capital to invest in services, talent, emerging technologies, organic expansion, and strategic acquisitions.

With 170 employees and offices in Atlanta, New York, Pittsburgh and Miami, Chemistry’s fully integrated capabilities span creative, production, strategy, branding, design, social, research and analytics, media, public relations, digital, web development, SEO, and tech solutions. The agency’s foundation of experimentation embraces the test and learn approach, creating a state of constant evolution and innovation. This has led to massive market share …

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PCI students launch businesses and give back to community – PortageOnline.com [Video]
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Entrepreneurship

PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()

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