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Entrepreneurship

Chris Marentis – Business Trends and Insights [Video]

Chris Marentis – Chris Marentis is the founder and CEO of Surefire Social, the leading local online marketing technology and services company in North America. Surefire Social provides a personal, coaching-centric approach to local digital marketing offering results-driven strategies and consultation. Driving quality leads to local businesses, while creating a predictable asset for business owners, Surefire Social raises local businesses visibility through hyper-local search, display, social and mobile marketing strategies. Founded by a senior team that has built successful leading media brands, the company has a distinct understanding of local businesses and their marketing needs.Marentis has been prophetic in identifying the best ways to leverage and harness breakthrough technologies, platforms and new media to drive sales growth for companies ranging from startups to billion-dollar organizations.Marentiss storied career runs parallel with the evolution of the Web from Web 1.0 to 2.0. As Senior Vice President of America Online’s (AOL) Interactive Marketing group, Marentis was a key force in creating the foundational blueprint for online marketing, e-commerce and content branding. While CEO of Clearspring Technologies, he developed one of the most widely adopted venture-backed Web 2.0 technology platform companies in the world.For nearly three decades, Marentis has driven, innovated and created some of the largest media and e-commerce brands by leveraging transformational technologies and understanding the needs of a constantly changing marketplace. He offers a unique perspective on local small business marketing and what it takes for businesses to succeed and thrive in todays evolving environment.Specialties: Business strategy (particularly around technology, media and marketing) that will maximize enterprise value/revenue, Creating high performance teams and local marketing experts, Identifying and forging strategic relationships, Local online marketing

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Entrepreneurship

VSA Partners Launches Design for Better: Sketchpad Where Brand Designs Get a Second Look [Video]

VSA Partners, a leading strategy and creative agency, has launched Design4Better, a new initiative that reimagines creative brand designs not just for clients or pitches, but for the pure joy of design. Its a creative spacebuilt by designers for designerswhere visitors can see what happens when top talent is given the space to design and create with no boundaries.

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Entrepreneurship

PCI students launch businesses and give back to community – PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()