Entrepreneurship

This video is a segment from the “Abandoned Cart” episode of Growth Decoded — A show that helps you grow your business by investigating the customer experience.In this segment we explore the abandoned cart automation that Dawn uses for Made for Freedom. Over the course of a few days, contacts who abandon a cart on Made for Freedom’s website receive 3 emails — each with a different message.As Dawn mentions, if you only send 1 reminder email, there’s a chance your contacts may never see it. Sending additional reminder emails is a great way to catch your contacts who might otherwise forget.None of the reminder emails attempt a hard sale, or are anything other than a gentle reminder. Keep them simple and straightforward. There’s a fine line between a helpful “hey, you forgot this” and an email that comes across as more aggressive or worse — annoying!Dawn uses the Abandoned Cart Reminder automation recipe from ActiveCampaign — and you can see a video breakdown of that recipe here: https://www.youtube.com/watch?v=MpodB2HAT_EIf you’d like to import this automation recipe into your ActiveCampaign account, you can do so using this link: https://www.activecampaign.com/marketplace/recipe/abandoned-cart-reminderMade for Freedom is a social enterprise offering fashion and lifestyle products created by survivors or human trafficking. Manufacturing of these ethically-made products helps to prevent human trafficking by providing dignified employment to victims and women at risk globally.https://www.madeforfreedom.comTo sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#AbandonedCart #Ecommerce #EmailAutomation

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This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!In this segment we explore what an “abandoned cart” ecommerce situation looks like. We learn that well over 50% of all online shopping carts are abandoned — and identify that an automated abandoned cart email reminder can help you reclaim some of the lost revenue from these abandoned carts.We hear from Jonathan, the ecommerce manager at J!NX — an online store that specializes in video game apparel. From shirts, to hats, to wallets, mugs, and more!https://www.jinx.comWe also hear from Dawn, founder and CEO of Made for Freedom, a social enterprise offering fashion and lifestyle products created by survivors or human trafficking. Manufacturing of these ethically-made products helps to prevent human trafficking by providing dignified employment to victims and women at risk globally.https://www.madeforfreedom.comTo sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#AbandonedCart #Ecommerce #EmailAutomation

If you’re a startup founder, business owner, or aspiring to be one, then I know you’ve been thinking about your brand strategy.Here’s an opportunity to learn from experts who also had to start somewhere!

Blue Ninja Julie talks to Simona Graszl from Simona Graszl Photography and YearInALife about her journey to starting a business in The Netherlands and her challenges.