After testing the brand concepts, Origo created a final recommendation for the company’s new tagline Put Your Future in Focus, which helped generate awareness around the business solutions and support services of ABB’s new organizational structure that includes ABB Contact Lens, ABB Labs, and ABB Business Solutions.
Entrepreneurship
In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.
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Why we need sonic branding, plus get inspired by some of my favourite sonic branding examples.
The spot for the Toronto entertainment space blends the wondrous with the workaday.
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Launching a new service? It’s time to disrupt the industry with video – just like we did for Addleshaw Goddard and their legal marketing.
Smart About Real Estate. The Industry news and trends you need to stay ahead. See why thousands of real estate pros count on Inman News everyday.
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Motivational Speaker and Executive Coach Rich Bracken joins My KC LIVE with an exercise to help you figure out how to reignite your purpose.
Join us for our special Branding Question Time seminar on October 24th. We’ll dive deep into the fascinating relationship between a brand’s place of origin and its identity. Our expert panel will explore how the label “Made In…” influences perceptions, using iconic brands like Apple and IKEA as case studies.Featured Panelists:Charlotte Ungerth, Global Medical Marketing Director at RELIFEMichael Persson Gripkow, Course Director, Place Branding, Berghs School of CommunicationAnna Gissler, Head of Communication and Market at AMF FastigheterJulian Reisz, Director of Innovation at ARLA FoodsJulian Stubbs, Strategic Branding Head at UP THERE, EVERYWHEREModerator: Maddy Savage, a seasoned broadcaster with two decades of experience in global media.About UP THERE, EVERYWHERE:UP is a full-service branding, marketing and digital agency that operates globally. We work in distributed teams around the world while connecting with you locally. We offer creative and strategic services for everything from market research and analysis, branding, identity and communications, through to website and ecommerce site development, inbound, content and social media marketing, to film and webinars. Our unique business model has always embraced remote working, which means we can call on a much wider team to work on your assignments – locally or globally. And unlike many global agencies we don’t have an A Team and a B team. We just have your team.Because we span the globe, we can also work on client projects 24/7, moving projects around to maximise time. This boosts our efficiency and speed, making us more flexible than any other agency on earth.Hit that notification bell 🔔 so you never miss an update, and we look forward to seeing you shortly.