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Entrepreneurship

How Magnetic Product-Led Marketing Can Overcome Todays Market Noise with Madhukar Kumar [Video]

In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understanding customer needs and leveraging AI to enhance creativity and decision-making. He encourages marketers to stay true to their unique perspectives while navigating change, providing practical insights for driving meaningful growth in their organizations.

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Entrepreneurship

Live Seminar: Born in the USA: How Place of Origin Shapes Brand Identity [Video]

Join us for our special Branding Question Time seminar on October 24th. We’ll dive deep into the fascinating relationship between a brand’s place of origin and its identity. Our expert panel will explore how the label “Made In…” influences perceptions, using iconic brands like Apple and IKEA as case studies.Featured Panelists:Charlotte Ungerth, Global Medical Marketing Director at RELIFEMichael Persson Gripkow, Course Director, Place Branding, Berghs School of CommunicationAnna Gissler, Head of Communication and Market at AMF FastigheterJulian Reisz, Director of Innovation at ARLA FoodsJulian Stubbs, Strategic Branding Head at UP THERE, EVERYWHEREModerator: Maddy Savage, a seasoned broadcaster with two decades of experience in global media.About UP THERE, EVERYWHERE:UP is a full-service branding, marketing and digital agency that operates globally. We work in distributed teams around the world while connecting with you locally. We offer creative and strategic services for everything from market research and analysis, branding, identity and communications, through to website and ecommerce site development, inbound, content and social media marketing, to film and webinars. Our unique business model has always embraced remote working, which means we can call on a much wider team to work on your assignments – locally or globally. And unlike many global agencies we don’t have an A Team and a B team. We just have your team.Because we span the globe, we can also work on client projects 24/7, moving projects around to maximise time. This boosts our efficiency and speed, making us more flexible than any other agency on earth.Hit that notification bell 🔔 so you never miss an update, and we look forward to seeing you shortly.