CORPORATE WEBSITE DESIGN – CASTLE & COOKE HAWAI’I
Founded in 1851, Castle & Cooke began as a Hawai‘i general store and has grown into a worldwide leader in a diverse array of industries. In Hawaii, the company’s portfolio includes residential and commercial real estate management and development, agritourism, retail, food and beverage, and aviation services. Recently, the company decided it was time to elevate their online corporate brand by redeveloping their corporate website to better reflect the company they have evolved into over the past ten years. Team Vision was hired to create that digital brand—from the ground up. A lengthy process, it began by holding leadership meetings to discuss, define, and write the company’s vision, mission, and values. From there, key content was developed to represent the leadership team, sustainability initiatives, company history, community involvement, and other key storylines. Once the key storylines were in place, the graphic design team began to turn the brand story into …