Capability Accelerator Program – Marketing Masterclass: Digital Marketing Primer [Video]

This session aims to demystify the key digital marketing elements while providing information on their inclusion in an overall marketing strategy.

Topics will include:

– Your website
– Search engine marketing (SEM)
– Search Engine Optimization (SEO)
– Pay per click advertising (PPC)
– Remarketing
– Marketing automation
– Email marketing
– Social media marketing
– Video marketing